One of my most exciting projects was designing a creative competition page for Transformers: Rise of the Beasts in collaboration with Kiss FM. This project aimed to engage fans of the Transformers franchise and drive participation through an innovative and interactive competition with an enticing prize.
Project Overview:
For this project, I crafted a dynamic and visually captivating competition page that resonated with the high-energy vibe of both the Transformers universe and KISS FM. The goal was to create an immersive experience that encouraged fans to showcase their creativity while promoting the latest Transformers movie. Participants could win £1,000 in spending money and tickets to see Nas and Wu-Tang Clan live.
Key Responsibilities:
Concept Development: I collaborated with the KISS FM marketing team to brainstorm and develop the competition concept, ensuring it aligned with the movie's promotional strategy and the exciting prize of attending a live Nas and Wu-Tang Clan concert.
Design and Layout: Utilizing my skills in graphic design and user experience, I designed an engaging and user-friendly competition page. This included eye-catching visuals, intuitive navigation, and a cohesive theme that matched the movie's branding.
Integration and Testing: Working closely with developers, I ensured the seamless integration of submission forms and social media sharing functionalities. I also conducted thorough testing to guarantee a smooth user experience across various devices.
Promotion Strategy: I helped design a promotional strategy to drive traffic to the competition page, including social media teasers, email newsletters, and on-air mentions by Kiss FM hosts.
Outcome:
The competition page successfully engaged a wide audience, generating thousands from the KISS audiences. The project not only showcased my ability to design and manage a high-profile campaign but also highlighted my skills in blending creative design with strategic marketing to deliver impactful results. The chance to win £1,000 and tickets to see Nas and Wu-Tang Clan live added an extra layer of excitement and motivation for participants, contributing to the overall success of the campaign.